Evaluation question 5 - How Did You Attract/Address Your Audience?

Our film is aimed at those 15+ towards the age of 35, here are the different ways we attracted them in through our film, and why it helps in attracting then in.




Generic Conventions:
We used generic conventions to draw in the younger viewer as they will link certain things in the film (e.g location, clothing, music and language) to a certain film genre, and help them decide if the film is something they want to see. Through the use of generic conventions aimed at the target audience of youth/those in urban areas you can get across what type of film the film is most likely going to be, without having to explain much. though the use of lingo that's understandable by younger generations we have created another pull factor as it closes itself within a age bracket as older or younger ones may not understand. The behaviour of both characters help to cement the generic conventions we are trying to portray, the actions of the protagonist show how some get caught up in the moment of being young and doing what they want by being reckless. The following of the antagonist shows how some people can react to have certain things in their system and how it affects people differently.





Mise En Scene:

The Mise en scene is directly linked to generic conventions due to the clothing used, the locations and the gestures done by characters. By wearing clothing such hoodies/coats, leggings and jeans the clothing linked to this subculture involved in youth/teen activity is covered. Similarly in the film ‘the ring’ the main character is shown wearing the style of clothing just actions are different, reinforcing this stereotype of all. By doing this realism is created, attracting a wider audience. Location has also helped attract an audience by setting it in a urban area of the city, making it understandable for our target audience.








Music and sound:

The use of non-diegetic sound helps realism be a known presence even more due to the fact that it engages the audience as they can almost feel as if they are there. The use of diegetic sound also adds the effect of building more tension and gets the audience engaged more, this also links in with the use of a sound bridge which helps create emotions from the audience as well as the protagonist in the film. The volume of sound also plays a role in the mood and atmosphere of the film, it can make the audience suspicion or mysterious thought grow more.



Cinematography:

Our use of filming has helped attract our target audience, by using multiple close ups, mid shots, low angle shots and fast paced editing we managed to add excitement and suspense. This use of close ups creates a feeling of awareness for the audience whilst prompting an emotional response, regarding the on screen character as you can see their current emotions. The use of lighting also helped to captivate an audience, filming at day but in dull conditions (in low lighting) leaving the audience curious to the future happenings in our film. After receiving feedback from both our target audience and other audience members it is clear that our use of filming and editing was good regarding our film genre as by using simplistic effects, transitions and sounds we managed to create a fast paced, entertaining and suspenseful film opening, also reinforcing the unique selling point (USP) of our film.


 Editing:
We kept the editing simple throughout the film as to try and show this was an indie film. We used face paced jump cuts to keep the film at a pace and the viewer on the edge of their seat, we also kept to a pace that was understandable. In feedback after the film people said the time certain things were on screen were a good length for them to view the shots, they had a clear understanding of what was happening. We kept the editing simple because in other films the use of effects and transition is kept simple, we used fades and jump cuts alot to show continuity. We didn't feel the need to use CGI as this would take it away from the genre we were trying to portray.

USP: The USP of our film is that its a dramatise version of realistic events that happen in some urban areas, the actual storyline doesn't stray far from realisty like some films do and also the emotions the characters show through the events that unfold will help connect with the viewers.